Methodology

Administered by Langer Research Associates, the Opportunity Survey was conducted between February 4 and March 10, 2014, among a random national sample of 2,055 respondents. The survey oversampled very low-income adults (those living below 50 percent of the federal poverty line), African American men, and Asian Americans—groups whose voices are frequently overlooked in opinion polling. And it includes a special analysis of the views of the rising American electorate—millennials, people of color, and unmarried women—who have increasingly greater sway in elections. Respondents whose first language is Spanish had the option to take the survey in that language. The research also includes a cluster analysis that identifies the demographic characteristics, personal experience, values, and core beliefs that predict support for social justice policies and motivate people to action.

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Appendix A: Literature Review
Appendix B: Topline Data Report
Appendix C: Methodology
Appendix D: Statistical Modeling
Appendix E: References